Corona Creates the World's First Sun Reserve in Brazil
Anheuser-Busch Inbev SA Sponsored ADR (Belgium) (BUD)
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Source: Business Wire
Developed by Grey agency, the initiative uses beach front real estate to encourage awareness of preserving sunlight SAO PAULO--(BUSINESS WIRE)--Corona, a beer brand born on the beach with a deep connection to the sun, is launching the world's first sun reserve in an effort to preserve access to sunshine on public beaches. More than half of Brazil’s population lives on the country's coast*, and that number is climbing by the millions. With population growth comes development and expansion of waterfront areas, meaning that beach umbrellas are not the only source of shade in the sand.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250409242457/en/Corona Sun ReserveCorona, which is celebrating its 100th birthday in 2025, chose Brazil’s Piedade Beach in Pernambuco to create the sun reserve. The brand is leasing land facing the beach to cap the building height to prevent the potential obstruction of sunlight, and ensure it reac
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