Corona Cero’s Relaxation Clause Brings a Fresh Perspective to Athlete Partnerships
Anheuser-Busch Inbev SA Sponsored ADR (Belgium) (BUD)
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Source: Business Wire
Relaxation is now a key deliverable in Corona’s relationship with athletes including Gabriel Medina, Evie Richards, Tatiana Weston Webb, Marco Grimalt, Tatjana Smith and Mariana Pajón LONDON--(BUSINESS WIRE)--Corona, the world’s most valuable beer brand, has introduced the ‘Relaxation Clause’, a new global initiative for all sponsorship agreements that ensures athletes dedicate time to relax and unwind as part of their contract with Corona Cero.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241111370643/en/Brazilian surfer Gabriel Medina signs the Relaxation Clause (Photo: Business Wire)The Relaxation Clause offers a new approach to partnerships that reflects the essence of Corona: encouraging people to experience more moments to unwind and connect with nature.The unique initiative follows Corona Cero’s iconic sponsorship of the Olympic Games – the first-of-its kind for a global beer brand. The brand is incorporating thi
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