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Stock impact report

Where Will British American Tobacco Be in 5 Years? [Yahoo! Finance]

British American Tobacco Industries, p.l.c. ADR (BTI) 
NASDAQ:AMEX Investor Relations: bat.com/ir
Company Research Source: Yahoo! Finance
Here's a look at what's happening to its core business (which is not good news) and what it is doing with the rest of its portfolio (which is showing signs of promise). The next five years could be very important for the company and investors. British American Tobacco admits there's a big problem Years from now, British American Tobacco investors will likely look back at 2023 and see two big takeaways. The first is a very troubling admission. During 2023, management changed the way it accounted for its U.S. cigarette brands, which include icons like Camel and Lucky Strike. It's a bit complicated, but the company shifted from assuming that the brands would live on forever to assuming they will be worthless in roughly 30 years. Think about that for one second. Making cigarettes is the most important business line at British American Tobacco, a consumer staples company , and it is telling investors that the brands it operates in the world's largest and most important economy are in Show less Read more
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