ETFs Are Supposed to Make Complex Ideas Simple. Here's What You Need to Know About This One Before You Buy. [Yahoo! Finance]
Invesco BulletShares 2029 High Yield Corporate Bond ETF (BSJT)
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Source: Yahoo! Finance
But Wall Street has taken ETFs well beyond their original conception, and the Invesco Building & Construction ETF (NYSEMKT: PKB) is a good example of making simple things more complex. The Invesco Building & Construction ETF's name is accurate, but... The first exchange-traded fund ever created was designed to track the S&P 500 index. Given that the S&P is generally considered "the market," it was a great way for investors to very simply get exposure to equities. There was a mad rush on Wall Street to bring out more index-tracking ETFs once it became clear that the ETF concept would work. The problem is that there are only just so many well-known indexes. So the next step was to cut up the indexes. For example, you can buy each of the 11 individual sectors within the S&P 500 via Sector Select SPDR ETFs. But that's not the only way to slice and dice the market, and soon Wall Street was launching factor funds. These investment options broke indexes down by things like value and gr
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