Here's why Americans are obsessed with iced coffee [CNBC]
Dutch Bros Inc. (BROS)
Company Research
Source: CNBC
That is more than double the $8.5 billion consumers spent in 2016, according to food service research firm Technomic. Giants like Starbucks have played a major role in iced drinks taking share from more traditional hot coffee. “The way it usually works in the U.S. is that coffee trends start at the coffee shop and above all, at the big chains like Starbucks,” said Matthew Barry, insight manager for food and beverages at Euromonitor International. Cold drinks accounted for about 75% of Starbucks' beverage sales in its fiscal 2024 third quarter, up from 37% in 2013. Younger coffee drinkers are fueling the growth. 45% of coffee drinkers ages 18 to 24 said they had a cold coffee in the past day according to a survey conducted in July 2024 by the National Coffee Association. “There is less cravings for variety with those older generations ... I think it's kind of hard to break that mindset with a generation that, for so much of their lifetime, it has just been that hot beverage,”
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BROS
Earnings
- 11/6/24 - Beat
BROS
Sec Filings
- 11/14/24 - Form SC
- 11/14/24 - Form SC
- 11/13/24 - Form SC
- BROS's page on the SEC website