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Stock impact report

Forget Starbucks. Is Dutch Bros. the New Coffee Stock to Own? [Yahoo! Finance]

Dutch Bros Inc. (BROS) 
Company Research Source: Yahoo! Finance
Let's take a closer look at Dutch Bros and why its performance has been diverging from that of its rival Starbucks. A small concept with big plans I got to experience Dutch Bros for the first time on a recent trip to Oregon, where the company was founded. When you visit one of its legacy concepts, the first thing you notice is how small the locations are. These legacy stores are only about 500 square feet and have two drive-thru lanes on each side. You wait in your car as your drink is made. Newer concepts are a little bigger at between 800 square feet to 1,000 square feet, with multiple drive-thru lanes served by one window and a walk-up window. The company also has a few larger endcap configurations that are about 1,200 square feet and may include a lobby but no seating. Given this setup, it's not surprising that over 90% of its business is done through the drive-thru window. The company says that about half its sales come from coffee-based drinks, while 25% come from its pro Show less Read more
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