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Stock impact report

Dirty soda shops want to be the next Starbucks [CNN]

Dutch Bros Inc. (BROS) 
Company Research Source: CNN
The company, which started 2024 with 61 stores, has ambitious plans to open 1,000 new stores over the next six to seven years. Swig is not a public company and did not share specifics of its financials. While Swig appears to be the market leader by number of shops, competitors are catching up. FiiZ has opened around 60 shops, followed by Sodalicious at 25. Fast food drive-in Sonic began offering customers the Dr Pepper option to “make it dirty.” Coffee Mate even launched with Dr Pepper a limited-edition Coconut Lime creamer to make dirty sodas at home this year. Dairy mixed with soda isn't new for a good chunk of the world. In the Punjab region of South Asia, doodh soda (directly translated to milk soda) is a popular lemon-lime drink, especially during the fasting month of Ramadan. Persians indulge in doogh, a carbonated yogurt drink. Korean “Milkis” are fixtures in K-Towns and sell in a variety of flavors from banana to apple. And of course, there's the classic American ice crea Show less Read more
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