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Stock impact report

Circana: Restaurant traffic stalled in 2024, but diner spending rose 2% [Yahoo! Finance]

Dutch Bros Inc. (BROS) 
Company Research Source: Yahoo! Finance
Consumer spending at restaurants rose 2% in 2024, according to Circana's 2025 Definitive U.S. Restaurant Ranking Report Consumers spent $1 million at restaurants every minute last year and almost everyone in the United States went to a restaurant within the top 50 chains, Circana said. Restaurants within the top 50 chains each capture e annual consumer spending of over $1.35 billion. These restaurant chains comprise 61% of the entire restaurant industry spending, but account for only 24% of all restaurant locations. While consumer spending was up overall, some of the largest chains, including McDonald's, Starbucks, Dairy Queen, Burger King and Cracker Barrel, had flat spending growth. But in the current macroeconomic environment, flat could be a good thing. “Flat is the new up,” said David Portalitan, senior vice president and industry advisor, food and foodservice at Circana. “You have to work really, really hard in the current environment just to stay even.” Larger chains Show less Read more
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