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Stock impact report

Dutch Bros Inc. (BROS): A Bull Case Theory [Yahoo! Finance]

Dutch Bros Inc. (BROS) 
Company Research Source: Yahoo! Finance
A close up of a barista pouring freshly made coffee to a happy customer in a cafe. Dutch Bros has attracted considerable attention due to its impressive location growth. Originally a small pushcart selling espresso drinks in 1992, it has since expanded to over 900 locations, prompting comparisons to Starbucks. However, Dutch Bros' success stems from its unique approach: over 90% of its business is conducted through drive-thrus, allowing for smaller, more efficient shop designs. The company's revenue mix is diversified, with 50% coming from coffee sales, 25% from energy drinks (including its proprietary Blue Rebel), and 25% from other beverages like teas and sodas. A key element of its model is an internal franchising system introduced in 2008, requiring franchisees to have worked at the company for at least three years. This has led to fewer closures, with only one permanent location closure in the last five years. Today, franchises account for about a third of Dutch Bros locations Show less Read more
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