Duracell to Power Williams Racing Into 2025 and Beyond
Berkshire Hathaway Inc. (BRK.A)
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Source: Business Wire
LAS VEGAS--(BUSINESS WIRE)--Williams Racing and Duracell are thrilled to announce a multi-year extension to their powerful Formula 1 partnership on the eve of the Las Vegas Grand Prix.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241119512112/en/Duracell and Williams Racing announce multi-year extension to Formula 1 partnership (Photo: Business Wire)Duracell, a true household name as the world’s leading battery manufacturer, was one of the first global brands to join Williams’ comeback mission when they joined forces with the team for a North American partnership ahead of the 2022 season.Since then the alliance has grown into a global partnership known for its eye-catching activations such as the incorporation of the iconic copper and black battery into the Williams airbox, supported by captivating fan engagement on social media, innovative retail activations and multi-market TV ad campaigns.The Duracell airbox will co
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