Black Rifle Coffee Company Announces Long-Term Sales and Distribution Agreement with Keurig Dr Pepper for Black Rifle Energy™ Drinks
BRC Inc. (BRCC)
Company Research
Source: Business Wire
SALT LAKE CITY--(BUSINESS WIRE)--Black Rifle Coffee Company (NYSE: BRCC) (“BRCC,” “the company”), a rapidly-growing, mission-driven lifestyle brand and premium coffee company, today unveiled a long-term sales and distribution agreement with Keurig Dr Pepper Inc. (NASDAQ: KDP) (“KDP”) for BRCC’s new line of ready-to-drink Black Rifle Energy beverages. The deal matches BRCC’s vast consumer appeal and authentically entertaining brand strategy with KDP’s unique route-to-market advantage.Black Rifle Energy beverages provide a boost from naturally sourced caffeine fueled by BRCC’s proprietary Black Rifle Energy Blend, presented in packaging that embodies the brand’s identity and its commitment to quality, patriotism, and the military and first responder communities. Offering zero-sugar energy delivery, Black Rifle Energy beverages come in four refreshing flavors, each with 200 milligrams of caffeine per 16-ounce can. The Black Rifle Energy beverage line is expected to launch in Q4 and b
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BRCC
Earnings
- 11/4/24 - Beat
BRCC
Sec Filings
- 11/14/24 - Form SC
- 11/14/24 - Form SC
- 11/6/24 - Form 144
- BRCC's page on the SEC website