How birria took over restaurant menus across the country [CNBC]
Bowlero Corp. Class A (BOWL)
Company Research
Source: CNBC
Mexican-inspired chains such as Qdoba and Del Taco have added their own versions to their menus, while eateries with broader menus have also adopted it. Birria's versatility and flavor has helped it grow from being a specific dish to a protein found across menus and in many different foods. Birria, which was once known as a regional Mexican food, has taken on a life of its own in the U.S., becoming a social media star and fast-food darling. Traditionally, birria is a beef or goat stew, slow cooked with spices and chiles to give the meat lots of flavor. Birria tacos use the slow-cooked meat as a filling and usually include a consommé on the side to dip the taco. Over the past four years, birria has seen its presence on restaurant menus grow 412%, largely thanks to midscale and casual-dining chains, according to market research firm Datassential. It has made the jump from Mexican-focused restaurants to eateries with broader menus, such as Sugar Factory's American dining spots a
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