‘Making a difference together': Dift helps partners including Accor and BNP Paribas combine social impact with emotional marketing [Fortune]
BNP PARIBAS SPONS ADR (BNPQY)
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Source: Fortune
French startup Dift is one example, with a platform that helps companies reward their clients and employees with donations that support social and environmental causes of their choice — joining the dots between marketing and impact. Originally called Captain Cause, Dift rebranded in 2024 . The new name is a contraction of the “don” (the French word for “donation”) and “gift”, which the startup hopes will become ubiquitous enough to turn into a verb. “Our dream at Dift is for as many people as possible to discover local causes that resonate with them. Because we know that giving makes people happy,” Dift cofounder and CEO, Georges Basdevant told Fortune. “To achieve this, we have a message for all Chief Marketing Officers of visionary brands: Have you considered involving your customers in your impact initiatives?” Basdevant may be a dreamer appealing to visionaries, but he is also a doer. So is Dift president and cofounder Frédéric Mazzella, who previously cofounded French ride
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