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Stock impact report

Blackbaud Institute Releases New Research on Charitable Support Trends Across Generations in the UK and Ireland

Blackbaud, Inc. (BLKB) 
Last blackbaud, inc. earnings: 2/10 04:10 pm Check Earnings Report
Company Research Source: PR Newswire
Monetary Donations Are Perceived as the Most Impactful Way to Make a Difference Across Generations, but Volunteering and Advocacy Remain ImportantLONDON, Nov. 19, 2024 /PRNewswire/ -- The Blackbaud Institute, a sector research lab at Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, has released a new report, Charitable Support Across Generations in the UK and Ireland, highlighting shifting donation patterns and support preferences among Gen Z, Millennials, Gen X and Boomers. This comprehensive study sheds light on generational attitudes toward charitable support, factors influencing giving, and the emerging challenges nonprofit organisations face in an increasingly complex landscape.The report, based on survey responses from over 1,000 participants, uncovers distinct generational differences that shape charitable behaviour today. While financial donations remain the top way for each generation to make an impact, Gen Z notably prioritises volunteer Show less Read more
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