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Stock impact report

Travel Apps: Industry trends [Yahoo! Finance]

Booking Holdings Inc. (BKNG) 
Last booking holdings inc. earnings: 2/26 04:04 pm Check Earnings Report
Company Research Source: Yahoo! Finance
the demand for travel apps, companies with most mentions of travel apps in their filings, hiring activity related to digital payments, and travel app patent publication. Listed below are the key industry trends impacting the travel apps theme, as identified by GlobalData. Travel apps and loyalty schemes Travel apps and loyalty schemes tend to go hand in hand. Travel companies attempting to lure customers into using schemes, such as reward programmes, have a greater chance of conversion when a customer is already engaged with their app. After a customer has used the app to purchase a service or product, loyalty programmes can then be directly promoted that offer perks to the customer such as discounts and ensure repeat business for the company in question. Most major travel companies run rewards programmes, and companies that are more popular with specific age cohorts will often tailor their app-based reward programmes to meet the needs of their customer base. According to Orac Show less Read more
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