Marriott Targets Latin America With 50%+ Luxury Growth Planned [Forbes]
Booking Holdings Inc. (BKNG)
Last booking holdings inc. earnings: 2/26 04:04 pm
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Source: Forbes
Marriott is one of the world's largest hospitality brands with more than 9,000 hotels across 30 brands in 142 countries and territories. It represents nearly 1.1 million guest rooms. Among its brands are extended stay, business-focused and luxury properties, but Marriott is intent on filling geographic gaps where its luxury portfolio could perform well. The lobby of the new JW Marriott Sao Paulo Marriott Latin America has been high on the list for Marriott, and this attention to grow in the region is not by chance. Recent data from Booking.com shows that online searches from U.S.-based travelers interested in South America are up significantly within the past year. Among them, Peru and Uruguay have skyrocketed with searches to the former up 2,650%, and Colonia del Sacramento in Uruguay, for example, up 412%. Brazil, Colombia, Argentina and Chile also saw significant increases within the past year. Among the biggest jumps were Puerto Natales, Chile with 163% growth, San Carlos
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BKNG
Earnings
- 10/28/25 - Beat
BKNG
Sec Filings
- 12/16/25 - Form 4
- 12/16/25 - Form 4
- 12/16/25 - Form 4
- BKNG's page on the SEC website