Booking Holdings Admits to Having Critical Failures Even Before the Pandemic [Yahoo! Finance News]
Booking Holdings Inc. (BKNG)
Last booking holdings inc. earnings: 2/26 04:04 pm
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Source: Yahoo! Finance News
View photosBooking Holdings Admits to Having Critical Failures Even Before the PandemicBooking Holdings, which calls itself the “largest, most profitable global online travel business in the world,” got candid about some stubborn, multiyear failures on page 42 of its more than 100-pageproxy reportDespite notching a “solid” 2019, Booking Holdings stated Friday: “Nevertheless, 2019 was not without its challenges. Booking.com continues to under-index in the United States market, we did not see the desired results from Booking.com’s brand marketing efforts and, for much of the year, we were slower than desired to meet a number of our goals for increased collaboration, cooperation and integration among our brands.”Failures in the U.S.There’s a ton to unpack in that telling sentence.As far back as 2015, Amsterdam-basedBooking.com spent an estimated $32.8 million on national TV adsConsider the following Google Trends data showing web searches for Expedia red), Priceline yellow) and Booking.c
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