Why Creator Brands Are Flocking To Walmart [Forbes]
Allbirds, Inc. (BIRD)
Company Research
Source: Forbes
The event, which brought together major brands and creators to discuss the future of social commerce, marked a significant milestone: the first time a traditional retailer has taken center stage in the creator economy conversation. With Walmart's affiliate program, Walmart Creator, serving as title sponsor, it was a telling signal of how dramatically retail strategy has evolved in the creator economy era. White's comments reflect more than just marketing speak – they validate a profound shift in how creator-led brands are approaching retail. Rather than following the direct-to-consumer (DTC) playbook of the 2010s, many of today's most successful creator brands are making Walmart their primary launch platform, tapping into the retailer's massive physical footprint and its growing connection with young consumers. AUSTIN, TEXAS - JULY 10: PRIME energy drinks are seen on shelves at a Walmart Supercenter on July ... [+] 10, 2023 (Photo by Brandon Bell/Getty Images) Getty Images The
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