MTR* advertising Launches Full-Funnel OMO Interactive Branding Campaign for Bank of China (Hong Kong) To Elevate Brand Connection with MTR Passengers [Yahoo! Finance]
BOC HK HLDGS LTD S/ADR (BHKLY)
NASDAQ:AMEX Investor Relations:
bochk.com/en/aboutus/ir.html
Company Research
Source: Yahoo! Finance
campaign, designed to deepen brand engagement and foster connections with MTR passengers. BOCHK leverages the extensive and high-quality passenger base of MTR's urban lines and features an engaging tennis game to enhance daily commuting experiences while strengthening the BOCHK brand identity. This innovative Online-Merge-Offline (OMO) campaign represents a pioneering effort to seamlessly integrate digital interactions into the MTR* advertising ecosystem. Utilizing a full-funnel strategy, BOCHK "Connect Every Excitement" creates multiple touchpoints to boost brand awareness and passenger engagement through an interactive tennis game. By bridging the online and offline experience via digital panels, mobile devices, and social media, BOCHK aims to cultivate a vibrant community around its brand. The campaign harnesses the power of digital media to create an immersive experience targeting MTR passengers, particularly the office workers and Gen Z demographic. With comprehensive coverag
Show less
Read more
Impact Snapshot
Event Time:
BHKLY
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
BHKLY alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
BHKLY alerts
High impacting BOC HK HLDGS LTD S/ADR news events
Weekly update
A roundup of the hottest topics
BHKLY
News
- BOC Hong Kong (Holdings) [SEHK:2388] Eyes Growth with AI Investments and Southeast Asia Expansion [Yahoo! Finance]SEHK:2388
- BOC Hong Kong (BHKLY) is on the Move, Here's Why the Trend Could be Sustainable [Yahoo! Finance]Yahoo! Finance
- Are Finance Stocks Lagging Assurant (AIZ) This Year? [Yahoo! Finance]Yahoo! Finance
- Recent Price Trend in BOC Hong Kong (BHKLY) is Your Friend, Here's Why [Yahoo! Finance]Yahoo! Finance
- All You Need to Know About BOC Hong Kong (BHKLY) Rating Upgrade to Buy [Yahoo! Finance]Yahoo! Finance