The Philosopher Of Fashion Embraces AI: Brunello Cucinelli's Humanistic Vision For Technology [Forbes]
BRUNELLO CUCIN UNSP/ADR (BCUCY)
NASDAQ:AMEX Investor Relations:
investor.brunellocucinelli.com/en
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Source: Forbes
In the picturesque hills of Solomeo, Italy, where ancient traditions blend seamlessly with modern luxury, new technology incubations are taking place. Brunello Cucinelli, known as the "King of Cashmere", is venturing into the ever-accelerating world of artificial intelligence. This is not just a fashion house dabbling in tech trends, but a carefully considered approach to integrating AI with human values, led by a man who has always put humanity at the center of his business. Francesco Bottigliero, Brunello Cucinelli's Chief of Humanistic Technology, explains the company's approach: "We believe that human beings shape technology, but at the same time, technology shapes human beings. We are not concerned about humans getting replaced by AI, because we believe human beings express desire, explore creativity, and ultimately make decisions.” Though Cucinell's excitement for AI has only become more publicized recently, the company has been an early adopter of the technology for many y
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