Can a Members-Only App Solve Luxury Fashion's Inventory Problem? [Yahoo! Finance]
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BRUNELLO CUCIN UNSP/ADR (BCUCY)
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Source: Yahoo! Finance
The challenge of managing and getting rid of overstock can be thornier in these upper echelons of the industry , as they navigate the offloading while maintaining an allure of exclusivity. The founders of Mile, a new online platform with an impressive list of initial investors, believe they've finally solved this problem. For many years, outlets and sample sales were the IRL default solution; then, sites like The Outnet, which sells past and in-season designer pieces at a reduced price, emerged , bolstered by the cachet of being backed by a respected industry player. Mile, which launched Wednesday, positions itself as a happy medium: The tiered subscription app offers curated merchandise from brands like JW Anderson Prada Balenciaga and Brunello Cucinelli , some at full-price, but most at up to 90% retail markdown — which you can only access if you receive an invitation to join. "[Our goal] was to build something that really revolutionized the inventory position in luxury fashion
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