Validity Acquires Litmus, Advances Leadership as Best-in-Class Global Provider of Marketing Success and Customer Data Intelligence Solutions [Yahoo! Finance]
Barclays PLC (BCS)
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Source: Yahoo! Finance
announced it has completed the acquisition of Litmus, the leading global provider of email optimization and testing solutions. This agreement marks a continued step in Validity's mission to empower marketers with an encompassing platform to create, optimize, deliver, and monitor high-performing email campaigns at scale. "For years, thousands of the world's leading brands have relied on Validity's marketing success platform to increase engagement and ultimately grow faster with better digital marketing campaigns and an increased trust in their customer data," said Mark Briggs, Founder, Chairman, and CEO of Validity. "I'm thrilled to welcome Litmus to the Validity family and immediately bring to our customers this industry-leading, comprehensive, and unified platform that ensures emails are visually compelling, appropriately optimized, and positioned for next-generation personalization to ensure maximum engagement." With the addition of Litmus, Validity's comprehensive marketing s
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BCS
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- 12/2/25 - Form 6-K
- 12/1/25 - Form 6-K
- 11/28/25 - Form 6-K
- BCS's page on the SEC website