Brunswick Corporation Reports Another Successful Ft. Lauderdale International Boat Show with Record Sales and Continued Share Gains [Yahoo! Finance]
Brunswick Corporation (BC)
Last brunswick corporation earnings: 4/30 06:30 am
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Source: Yahoo! Finance
Lauderdale International Boat Show (FLIBS), with continued outboard engine market share growth and record unit sales for several of its premium brands. Some notable highlights for Brunswick during this five-day event included: Mercury Marine reported record outboard market share for the seventh consecutive year in Ft. Lauderdale, accounting for an all-time high 58% of all outboard engines at the event and 74% of all outboards in the on-water portion of the show (an increase of 6% over 2023). Sea Ray set a new Ft. Lauderdale record for units sold, beating last year's record and finishing the show with strong retail revenue while launching the new 250 Outboard and 270 SDX Outboard during a media event, and providing a ‘sneak peek' of the 230 SDX Outboard. Boston Whaler reported increased unit sales and retail revenue versus the 2023 show, including a strong mix of larger boats, with half of the units sold being 30' and above. In addition, Whaler launched the all-new 330 Vantage du
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