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Stock impact report

Best Buy Ads Canada Partners with Rokt to Deliver Highly Relevant Customer Experiences for the Holidays and Beyond [Globe and Mail, The (Toronto, Canada)]

Best Buy Co., Inc. (BBY) 
Last best buy co., inc. earnings: 2/27 07:00 am Check Earnings Report
NEW YORK Dec. 17, 2024 /CNW/ -- Rokt , the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it has partnered with Best Buy Ads Canada ahead of the holiday season to deliver curated transaction experiences to the company's online customers. Best Buy Ads Canada will use Rokt's technology to power highly relevant messages from third-party brands, whose products and services the company does not directly sell itself, on the confirmation page of the BestBuy.ca ecommerce site. "Our partnership with Rokt gives us a new way to enhance the online customer experience by presenting shoppers with offers and messages that are relevant to them," said Tara Wilkinson , Director of Strategy, Best Buy Canada. "Ad personalization is critical to the online customer experience. Rokt's technology delivers superior ad engagement which speaks directly to relevance, and that's why we chose to partner with Rokt—their offer Show less Read more
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