Bath & Body Works introduces new store design [Yahoo! Finance]
Bath & Body Works, Inc. (BBWI)
Company Research
Source: Yahoo! Finance
Dive Brief: Bath & Body Works recently debuted a store design dubbed Gingham+, according to a company press release. The concept includes a new layout, technology features and scent bars in select locations. Fifteen new Bath & Body Works locations currently feature the design. The company will roll out Gingham+ to a majority of new stores in the U.S. this year. Dive Insight: Bath & Body Works wants shoppers to check out its Gingham style. Design elements with Gingham+ include improved store navigation with dedicated zones for specific product categories, larger aisles and more shopping space. Some stores will have scent bars where people can test candles, wallflowers and fragrance mists. Videos will help shoppers discover fragrances and products. Bath & Body Works is specifically interested in reaching Gen Zers through the design. “We've heard from this demographic that many of their purchase decisions are rooted in their ability to try a product first, and while we'v
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News
- Ohio State alumni demand name of top donor Les Wexner be removed from football facility [MSNBC.com]MSNBC.com
- OSU alumni demand name of school's top donor Les Wexner be removed from football facility [MSNBC.com]MSNBC.com
- Bath & Body Works (NYSE:BBWI) was given a new $20.00 price target on by analysts at Robert W. Baird.MarketBeat
- Bath & Body Works (NYSE:BBWI) is now covered by analysts at Guggenheim. They set a "neutral" rating on the stock.MarketBeat
- Bath & Body Works' (BBWI) Top-Line and Margin Gains Delayed Until H2 2026, According to Telsey Advisory [Yahoo! Finance]Yahoo! Finance
BBWI
Earnings
- 11/20/25 - Miss
BBWI
Sec Filings
- 11/25/25 - Form 4
- 11/25/25 - Form 4
- 11/24/25 - Form 4
- BBWI's page on the SEC website