The Business of ‘Bridgerton': How Netflix Is Capitalizing on One of Its Biggest Hits [Yahoo! Finance]
Bath & Body Works, Inc. (BBWI)
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Source: Yahoo! Finance
The streamer has ramped up the show's product partnerships — with Bath and Body Works Ruggable , and dog accessory brand Maxbone among others — and themed live events ahead of the new season, part of a strategic decade-long plan for “Bridgerton” should the show continue for its planned eight seasons. “Bridgerton fans have spoken. They love the Regency world, the storytelling and characters – and want more,” Netflix Consumer Products VP Josh Simon said in a statement to TheWrap. “We've been listening and building a universe that caters to this fandom.” He added thathis team responded to fan demand by tripling its brand partners ahead of Season 3 and expanding globally to key markets in places like Italy, Brazil and Southeast Asia. Thanks to global hits like “Bridgerton,” Netflix — as TheWrap previously reported — continues to have the largest worldwide audience among streamers, with more than two thirds of its 247 million subscribers based outside of the United States. Data for th
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BBWI
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- 6/4/24 - Beat
BBWI
Sec Filings
- 6/28/24 - Form 4
- 6/28/24 - Form 4
- 6/28/24 - Form 4
- BBWI's page on the SEC website