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-0.0037589112119249 0.00531432274789367 0.00298120544394043 0 -0.0031108230719379 -0.00764744005184709 -0.0110174983797798 -0.0125729099157485
Stock impact report

Bath and Body Works' CEO believes in her strategy for the $7.4 billion retailer—so she bought her own stock [Fortune]

Bath & Body Works, Inc. (BBWI) 
Company Research Source: Fortune
– Holiday shopping. Earlier this fall, as Bath and Body Works customers were preparing to fill their carts on Black Friday and during the retailer's even bigger annual shopping event—Candle Day—CEO Gina Boswell made a purchase of her own. The chief executive bought 6,000 shares of her own company's stock, totaling $177,852. “I looked at it and I thought, wow, that is a value,” Boswell told me recently in a conversation at the New York Stock Exchange after she rang the opening bell . “A value-seeking customer does the same thing.” Boswell took over the CEO job exactly two years ago, following a career at Unilever, Avon, and Ford. Bath and Body Works' share price is down about 6% this year. Boswell's strategy for the company revolves around “five Es:” elevating the brand, extending its reach into new categories and geographies, engaging the customer, enabling seamless experience, and enhancing operational excellence. By buying her own stock, she wanted to send a message. “That's a Show less Read more
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