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Stock impact report

Build-A-Bear Unveils Unique Collaboration with Varsity Spirit as Cheerleading's Popularity Skyrockets [Yahoo! Finance]

Build-A-Bear Workshop, Inc. (BBW) 
Last build-a-bear workshop, inc. earnings: 3/11 06:45 am Check Earnings Report
Company Research Source: Yahoo! Finance
ST. LOUIS Oct. 3, 2024 /PRNewswire/ -- Build-A-Bear Workshop ( NYSE: BBW ), the beloved global brand known for offering a personalized experience where guests of all ages can create their own special furry friends, today announces a groundbreaking collaboration with Varsity Brands through its Varsity Spirit division, the global leader in cheerleading, dance team, and band apparel, camps, competitions and yearbooks. This multidimensional relationship reflects the growing cultural relevance of cheerleading through exclusive products, pop-up shops, and themed parties that celebrate the values of spirit, teamwork, and creativity. Currently, over 3 million cheerleaders in the United States participate in various types of cheerleading, including youth rec, all star, school cheer, and STUNT, according to data from USA Cheer . Inspired by this trend, the Build-A-Bear and Varsity Spirit collection captures the iconic look of Varsity Spirit uniforms, designed to resonate with fans across gen Show less Read more
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