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Stock impact report

Build-A-Bear Workshop, Inc. (BBW): A Bull Case Theory [Yahoo! Finance]

Build-A-Bear Workshop, Inc. (BBW) 
Last build-a-bear workshop, inc. earnings: 3/11 06:45 am Check Earnings Report
Company Research Source: Yahoo! Finance
Build-A-Bear Workshop, Inc. (BBW), founded by Maxine Clark in 1997 in Delaware, began as a mall store where families could create their own stuffed animals. The company aims to provide a fun and personal shopping experience, highlighted by unique activities like the “heart ceremony,” which fosters customer loyalty. Build-A-Bear operates in a competitive toy market in the United States, Canada, the United Kingdom, Ireland, etc which is dominated by big players like Mattel and Hasbro. Approximately 95% of total sales from Direct-to-consumer, while about 4% is generated from commerical partnerships and remaining 1% comes from international franchises. BBW also licenses its brand and creates content with Sony and Netflix. Build-a-Bear Workshop with a target price of $61 seems like an interesting pick as BBW's ability to charge higher prices due to its value-added service allowing it to maintain gross margins superior to peers like Mattel and Hasbro helps it maintain mid-single-digit op Show less Read more
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