The Best Football Team in Germany is Owned by a Struggling Pharma Giant [BNN Bloomberg (Canada)]
BAYER AG S/ADR (BAYRY)
NASDAQ:AMEX Investor Relations:
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Source: BNN Bloomberg
Then there's Bayer AG, the German conglomerate that owns Bayer 04 Leverkusen, a football team that on Saturday could complete the first-ever undefeated season in the country's top-tier Bundesliga in front of 30,000 fans. Leverkusen have already clinched the league title, breaking Bayern Munich's 11-year stranglehold, and they're in both the national and a European cup final. Leverkusen's dominance has been a morale boost at corporate Bayer, where employees have been accustomed to an overflow of bad news. On LinkedIn, the company has been pumping up the achievements of Die Werkself, under the inspiring leadership of Spanish coach Xabi Alonso. Before a recent European quarter-final, football flags were hoisted in front of Bayer's headquarters. “They're known as the #Werkself, or Factory Eleven. We call them our colleagues,” declared a company LinkedIn post after the team won the Bundesliga. Sign up for Bloomberg's Business of Sports newsletter. Bayer's shares have plunged 70%
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