LVMH and Formula One announce 10-year partnership [CNBC]
Liberty Media Corporation - Series A Liberty Braves (BATRA)
US:NASDAQ Investor Relations:
ir.libertymedia.com/stock-information
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Source: CNBC
Liberty Media-owned Formula One and luxury giant LVMH are entering into a 10-year partnership, according to a joint press release from Wednesday afternoon. The partnership will officially launch at the start of next F1 season and will include “hospitality, bespoke activations, limited editions and outstanding content.” LVMH owns brands such as Louis Vuitton, Moet Hennessy and TAG Heuer. Liberty Media -owned Formula One and luxury giant LVMH are entering into a 10-year partnership, according to a joint press release from the companies Wednesday afternoon. The partnership will officially launch at the start of next F1 season and will include “hospitality, bespoke activations, limited editions and outstanding content.” The official arrangement will not be the first time that LVMH and F1 have worked together. F1 worked with one of LVMH's brands during last year's Las Vegas Grand Prix and the team-up was a success, according to Liberty Media president and CEO Greg Maffei. “The
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