How Taylor Swift’s Formula 1 Concert Helped Saved the U.S. Grand Prix [The New York Times]
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Source: The New York Times
Stay informed on all the biggest stories inFormula OneSign up hereto receive the Prime Tire newsletter in your inbox every Monday and Friday.As Formula One returns to Austin, Texas, for this weekend’s United States Grand Prix, one of the sport’s other American venues is also occupied with a major event.Miami’s Hard Rock Stadium, the centerpiece for the grand prix held at the start of May, will be used for three nights of Taylor Swift’s record-breaking Eras Tour, which begins its final stretch of North American dates this week.AdvertisementBothF1The 2016 event, at which Swift played a concert on the Saturday night after qualifying, proved to be critical for the future of the United States Grand Prix, a race that has since been the cornerstone of F1’s rapid American growth.“It was a big-dollar commitment at the time, and it paid off,” COTA chairman Bobby Epstein toldThe AthleticF1’s current foothold of three American races would have been unthinkable a decade ago when holding one grand
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