Formula 1 is reportedly seeking $150 million-$180 million a year for a U.S. TV rights deal [Fortune]
Liberty Media Corporation - Series A Liberty Braves (BATRA)
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Source: Fortune
Liberty Media's Formula 1 is looking to sell a U.S. media rights package for $150 million to $180 million per year, according to a Wall Street Journal report. That's not an official asking price, but it would be up to double what the current rights deal is reportedly worth, sources told the Journal . The new contract is slated to begin with the 2026 season. Liberty did not respond to a request for comment. Since 2018, Formula 1 has been airing in the U.S. on ESPN, which originally obtained the broadcast rights for free after NBC decided to forgo a renewal of its $4 million deal After Liberty Media acquired Formula 1 in 2017, it prioritized expanding it the U.S. The sport has added American destinations to its circuit in Miami, Las Vegas, and Austin, Texas, while Netflix's docuseries Drive to Survive was also a hit among U.S. audiences. That helped boost F1's U.S. viewership, which more than doubled from about 550,000 in 2018 to 1.2 million in 2022, when ESPN inked a three-y
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