F1 inks a 10-year global sponsorship deal with LVMH [Yahoo! Finance]
Liberty Media Corporation - Series A Liberty Braves (BATRA)
US:NASDAQ Investor Relations:
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Source: Yahoo! Finance
The partnership, set to begin with the next F1 season, will feature “hospitality, bespoke activations, limited editions and outstanding content.” This marks a new official collaboration, though F1 previously worked with one of LVMH's brands during last year's Las Vegas Grand Prix, a successful venture according to Liberty Media's president and CEO, Greg Maffei. “The opportunity to scale our commercial arrangements is emblematic of the vision we have for Formula 1 as the business continues to grow its platform,” Maffei said. “We look forward to working with Bernard and Frédéric Arnault in the years to come.” LVMH, which owns brands like Louis Vuitton, Moet Hennessy, and TAG Heuer, will integrate these brands into the partnership. While financial details were not provided, more information about the partnership will be shared in 2025. Liberty Media Formula One Corp A (NASDAQ:FWONA), which acquired Formula One in 2017, has significantly boosted the sport's growth in recent years
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- 10/15/24 - Form 4
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