Modern Meadow and Bellroy Partner on Carry Products Made of Next-Generation Material [Yahoo! Finance]
BASF SE S/ADR (BASFY)
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Source: Yahoo! Finance
NUTLEY, N.J. April 14, 2025 /PRNewswire/ -- Modern Meadow , a leader in sustainable materials, announced a strategic partnership with Bellroy , the global carry brand from Australia . Bellroy will leverage Modern Meadow's INNOVERA™ biomaterial, formerly known as BIO-VERA ® , to produce select consumer carry goods. INNOVERA™ is engineered with plant-based proteins, biopolymers and post-consumer waste to replicate the look and feel of the collagen found in leather. With over 80% renewable carbon content, it provides an animal-free solution that integrates into industry standard manufacturing processes. INNOVERA™, offered in various colors, haptics and finishes, is lightweight and twice as strong as traditional leather. "We create biomaterials that help companies like Bellroy bring high-quality, sustainable products to market," said David Williamson , PhD, CEO of Modern Meadow. "By incorporating INNOVERA™ into accessories, Bellroy can offer carry products that are beautiful, functio
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