Lazada's AI-Powered 12.12 All Out Sale Generated US$483 Million in Savings for Shoppers in Southeast Asia [Yahoo! Finance]
Alibaba Group Holding Limited American Depositary Shares each representing eight Ordinary share (BABA)
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Source: Yahoo! Finance
A 46% increase in proactive AI interactions as shoppers seek to uncover best deals and obtain personalized recommendations SINGAPORE Dec. 19, 2024 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, today announced the successful conclusion of its 12.12 All Out Sale , marking the final mega sale event of the year. This year's sale was powered by Lazada's latest suite of GenAI in-app features , launched in late October, which aims to transform the shopping experience and drove significant engagement across the region. This 12.12, consumers are not only engaging with Lazada's AI features, but also checking out based on smart recommendations, try-ons, AI-generated models and more. The #LazzieChatHunt campaign — which rewarded shoppers with LazCash or LazRewards for entering promotional codes via the Message+ chat — resulted in 76% increase in unique visitors and 6 million AI engagements , more than double that of 11.11's. Lazada also saw a % rise in proactive inte
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