CKGSB Professor Quantified Value of Personal Data in E-Commerce [Yahoo! Finance]
Alibaba Group Holding Limited American Depositary Shares each representing eight Ordinary share (BABA)
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Source: Yahoo! Finance
linchpins of digital platform operations as data-driven algorithm recommendations help users discover and purchase their desired items. But what would happen if these recommendations were turned off? Sun Tianshu , CKGSB Dean's Distinguished Chair Professor of Information Systems and Director of the Center for Digital Transformation, has explored this question by quantifying the value of personal data to e-commerce platforms through the world's first large-scale randomized field experiment on 550,000 e-commerce users in collaboration with Zhejiang University and Alibaba, detailed in his recent paper published at Management Science, a top management journal, titled, "The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy." The experiment uniquely assessed the significance of data assets to the digital platform economy by disabling the algorithmic recommendation system based on personal data on the platform's homepage for the test gro
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