Exclusive: The Wing Launches The Guild, A New Incubator Program For Women-Owned Businesses [Forbes]
American Express Company (AXP)
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Source: Forbes
Women’s coworking startup The Wing has launched a new initiative to support female founde rs. The program, aptly called The Guild, kicked off on International Women’s Day and will provide 13 female business owners, including a jeweler, baker and doula, the opportunity to partner with The Wing’s new location in Williamsburg, Brooklyn, for one year. “The mission of The Wing is advancement through community,” says Lauren Kassan, cofounder and COO of The Wing. “As we expand into new neighborhoods, we want to support local women-led businesses by helping them utilize The Wing as a platform to grow.” Today In: The Wing will offer custom programming and mentorship opportunities to The Guild’s inaugural class of business owners throughout the year. Ultimately, the goal is to roll out the initiative in all of its markets and build a network of female entrepreneurs around the world. “When we open a space, we’re very conscious of the location and its surrounding ecosystem,” Kassan says. “The
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