UPDATE 4-Natura agrees to buy Avon, creating cosmetics powerhouse [Reuters]
AVON PRODUCTS (AVP)
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Source: Reuters
Avon shares jump as Brazil's Natura nears all-stock deal - Reuters 4 Min Read SAO PAULO (Reuters) - Avon Products Inc shares jumped nearly 12 percent on Wednesday as Brazilian cosmetic maker Natura Cosmeticos SA moved closer to acquiring the U.S. company via an all-stock deal to unite two of Brazil’s most popular makeup brands, moving Natura closer to its goal of a global market. The companies said they were in advanced talks on a deal in which Natura would become majority shareholder in the 133-year-old U.S. group, which has a market capitalization of about $1.4 billion and is best known for its direct sales model. Avon shares were up 11.9% in mid morning trading in New York on Wednesday, bringing their rise this year to 137%. Natura shares reversed early losses and were up 5%, accumulating a 32% rise this year. Natura acquired The Body Shop from L’Oreal two years ago for around $1 billion and has been working on turning around the retail chain, which had struggled with increased com
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