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Stock impact report

Synchrony (SYF) Boosts Financing Options With Atlanticus [Yahoo! Finance]

Atlanticus Holdings Corporation (ATLC) 
US:NASDAQ Investor Relations: atlanticus.com/about
Company Research Source: Yahoo! Finance
Atlanticus provides second-look point-of-sale consumer credit programs via its bank relationships under its Fortiva brand. This partnership will allow SYF to offer Atlanticus' private label credit cards and installment loans as the preferred second-look financing solution across its network of merchants. This move bodes well for SYF as it will attract a large customer base who may not receive any offers from SYF. They can get a quick second look at a financial product from Atlanticus. Customers who are responsible and repay funds at the proper time might get a Synchrony credit product. This partnership will also enable SYF to cater to the financially underserved customer base. Higher sales volumes for SYF's merchants may lead to improved interest and loan fees. This partnership builds on SYF's existing partnership with Atlanticus since 2019. Atlanticus' technology and analytics are expected to improve accuracy and provide a streamlined enrollment process for SYF merchants. Merchan Show less Read more
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