Week in review: Fashion brands tapping pop culture is smart move [Yahoo! Finance]
ASSOCIATED BRI/F UNSP/ADR (ASBFY)
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Source: Yahoo! Finance
Bang on cue, a day before the launch of the third season, Primark launches a pyjama range in collaboration with the hit Netflix show, complete with the floral print, stripes and the B monogram. Well played, I think to myself, wondering how quickly I can get to my nearest store and get my hands on that dressing robe with an aim to binge-watch the series in a single weekend. And with it being the sixth most watched Netflix show globally of all time, I imagine I'm not alone. According to wethrift Google searches for “regencycore” fashion were up 8000% ahead of the launch of season 3. It's a smart move from Primark, one I'm keen to say panders to a demand for personalisation. One might define this as apparel that represents a consumer's thoughts, feelings and emotions. Brands have been known to tap into social media pages and e-commerce websites that are packed with data on what consumers want and how they feel; a goldmine for designers to anticipate the right times to launch a de
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