UK Apparel Consumer Insights 2024 - M&S Overtook Primark in 2024 to Become the Top Retailer for Clothing Purchases [Yahoo! Finance]
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Source: Yahoo! Finance
The UK Apparel Consumer Insights Report provides consumer data and analysis from the How Britain Shops Survey conducted in 2024. The report also includes some comparisons to consumer data from 2023. The apparel market continues to be hit by the fragile economic climate, with the percentage of UK shoppers purchasing apparel in the 12 months to June 2024 down 0.5ppts versus the prior year. Spend remained mainly driven by females and young shoppers, due to their strong appetite for fashion and the latest trends. Report Scope Amid the fragile economic climate, consumers have begun shopping less regularly, with the proportion of shoppers buying every 4-6 months down 1.0ppts, whilst those shopping every 1-2 years is up 1.4ppts. Value for money, fit and quality remain the top three biggest purchase drivers among apparel shoppers over price. All factors apart from following fashion trends rose in importance this year, as shoppers overall become more cautious over what they are buying
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