Primark expands in Portugal with €40m investment [Yahoo! Finance]
ASSOCIATED BRI/F UNSP/ADR (ASBFY)
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Source: Yahoo! Finance
This expansion plan will see the brand open four new stores in four cities, alongside an extension of its existing flagship location in the country's capital, Lisbon. The new stores will be located in Montijo, Guimarães, Viseu, and Covilhã, bringing Primark's total presence in Portugal to 14 stores. The expansion represents a significant 30% increase in Primark's selling space within the country. To support these new locations and its continued growth, Primark will create more than 500 new retail positions across Portugal, bringing its workforce in the country to over 2,200 employees. For the first time in the market, Primark will introduce self-service checkouts alongside traditional cashier options, providing increased customer convenience and streamlining the shopping experience. Primark said it is committed to investing in its people. The company offers extensive training and development programmes for its employees, fostering career growth opportunities within the reta
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