Primark commits to more sustainable fashion with durability guidelines [Yahoo! Finance]
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Source: Yahoo! Finance
The framework, developed in collaboration with WRAP, Hubbub and the University of Leeds, outlines guidelines for retailers to improve the durability of their products. By making the framework publicly available, Primark aims to drive industry-wide adoption and create a more sustainable fashion future. Primark's initiative comes as consumers are increasingly demanding more sustainable and ethical products. The company's durability framework focuses on two key pillars: extended washing and physical quality testing. By establishing clear standards for both, Primark hopes to ensure that its clothing is designed and manufactured to withstand regular use. "When we find clothes that we love, we wear them again and again and again. The durability framework will support on delivering enhanced durability across our ranges, meaning that customers can continue to wear their favourite clothes for longer," said Vicki Swain, product longevity and partnerships lead at Primark Cares. "It'
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