Plan A pays off for M&S as shoppers rate it the most sustainable retailer [Yahoo! Finance]
ASSOCIATED BRI/F UNSP/ADR (ASBFY)
NASDAQ:AMEX Investor Relations:
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Source: Yahoo! Finance
The chart above shows key retailers' positioning based on the percentage of UK clothing and footwear shoppers that rated each retailer as sustainable (on the x axis) and each retailers' forecast UK clothing and footwear annualised sales growth in 2019 versus 2018 (on the y axis). Sustainability rating data is taken from GlobalData's survey of 2,000 nationally representative UK respondents conducted in February 2020. The lack of correlation between sustainability perceptions and revenue growth (none of the retailers that scored over 50% for sustainability achieved more than 5% sales growth) indicates that although environmental concerns are seeping further into consumers' conscience, there are far more important factors when making purchase decisions, namely price and product choice. In addition to this, retailers' operations can be difficult for consumers to decipher, with 78.4% of the clothing and footwear shoppers surveyed stating that they struggle to understand which retailers
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