License Global's Expert Voice, Ben Roberts, Shares Licensing Category Analysis and Predictions Heading into 2025 [Yahoo! Finance]
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Source: Yahoo! Finance
SANTA MONICA, CA / ACCESSWIRE / December 5, 2024 / License Global is the leading news platform for in-depth reports and research, trends, content and cutting-edge insights driving forward the licensing, brand entertainment and IP extension industry. Sharing predicted trends for the brand landscape for 2025, Ben Roberts, Content Director at License Global , part of the Global Licensing Group at Informa Markets , which also produces flagship events Licensing Expo and Brand Licensing Europe , details vertical performance, projection of category opportunities for the year ahead and areas of growth to watch based on market indicators and analysis. Touching all consumer areas from fashion and entertainment to video games, toys, experiences and beyond, brand licensing is a multi-billion-dollar business model that acts on numerous levels, whether it be restaurant brands exploring home and freezer foods in grocery aisles; corporate brands like construction vehicle manufacturers entering t
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