High-End Fashion No More Durable Than Fast Fashion, Report Discovers [Forbes]
ASSOCIATED BRI/F UNSP/ADR (ASBFY)
NASDAQ:AMEX Investor Relations:
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Source: Forbes
Fifty years old and founded by Associated British Foods, the Primark fashion brand aims to provide affordable clothing choices for everyone. With 70,000 employees and 450 stores in 17 countries, the brand's accessibly-priced fashion once earned it the nickname 'Primarni' in the 2000s–a time when it featured alongside high-end fashion brands in British Vogue, Grazia, and other fashion publications. Now, glossy magazines are steering clear, as are most journalists–particularly sustainability ones. Since then, Primark and other 'value-led' brands have felt the sharp end of social and environmental criticism as climate change and supply chain tragedies have thrust them into the spotlight, tarnishing them in a way that luxury brands falling foul of the same crimes hasn't (the most recent of such double standards being farmer exploitation by cashmere brand Loro Piana, whose jumpers retail for as much as $9000). Yes, 'fast fashion' has become fashion's sustainability scapegoat , with lu
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