Defying The Rulebook: How Wicked Is Soaring Beyond Traditional Marketing [Forbes]
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NASDAQ:AMEX Investor Relations:
abf.co.uk/investorrelations
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Source: Forbes
Their Wicked collection transforms the fantastical world of Oz into wearable magic. Lola & The Boys When it comes to cinematic marketing campaigns, few have managed to redefine consumer engagement like Barbie did in 2023. Leveraging the cultural phenomenon of “Barbiecore,” the film brought a pink-hued revolution to retail and pop culture. Now, as Wicked readies for its November release, the adaptation of the Broadway smash hit is poised to rewrite the playbook entirely. More than just a marketing campaign, Wickedcore is emerging as a movement, immersing audiences in a dual-hued world of green and pink that combines retail savvy, cultural storytelling and immersive experiences. Leading the way in translating Wicked's magic into fashion is Lola + The Boys, the dynamic children's clothing brand. Their Wicked collection transforms the fantastical world of Oz into wearable magic. With 25 styles ranging from the Glinda Sequin Ombre Bomber to the Elphaba Sequin Dress, the collection ca
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