Beyond Black Friday: Why Retailers Should Rethink Peak Discount Strategies [Forbes]
ASSOCIATED BRI/F UNSP/ADR (ASBFY)
NASDAQ:AMEX Investor Relations:
abf.co.uk/investorrelations
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Source: Forbes
Recent results from major brands like Pandora, M&S, and Primark owner Associated British Foods (ABF) highlight how these key retail brands are adopting different strategies to tackle the issue. (Photo by Leon Neal/Getty Images) Getty Images As early November rolls in, Black Friday messaging is already in full swing, long before the shopping weekend actually arrives. This extended promotional push reflects a broader shift in consumer habits: shoppers have been conditioned to wait for Black Friday and other seasonal sales to make their holiday purchases. What we know from 2023's Statista data is that nearly two-thirds of UK consumers planned to shop during November's sales events, with most of them looking to save on Christmas gifts. Black Friday isn't just a one-time sales boost anymore; it has become an essential part of how retailers attract cautious consumers. But as shoppers increasingly anticipate these discount seasons, retailers face a new challenge: how to build brand loy
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