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0.000391113892365435 -0.000352002503128924 0.00250312891113887 0.00176001251564451 -0.000156445556946152 -0.00833072590738421 0.00226846057571959 0.00391113892365457
Stock impact report

AppLovin seeks 20-30% ad growth, but Morgan Stanley remains skeptical [Seeking Alpha]

Applovin Corporation - Class A (APP) 
Company Research Source: Seeking Alpha
"This claim is worth examining, as the company's significant reacceleration in recent quarters indicates it has gained a meaningful edge versus competitors," said Morgan Stanley analysts, led by Matthew Cost, in a Friday note. "That said, we believe APP is now the largest player in the in-game ads market, and we do not believe its growth targets are sustainable simply by continuing to take dollars away from competitors like Unity." "There is also a disconnect between APP's 20-30% target and our expectation that consumer spending on mobile games will grow at just 5% in the coming years," he added. The apparent disconnect prompted Morgan Stanley to maintain its Equal-weight rating and raise its price target to $110 from $80. AppLovin shares are currently valued at $128, and have more than tripled year to date. "Ultimately, while it is plausible that APP could drive the majority of mobile game market growth on an ongoing basis, this also relies on APP sustainably outperforming com Show less Read more
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